What if Ricoh bought all Samsung's mirrorless technology?

Started Sep 19, 2015 | Discussions thread
OP anthony mazzeri Senior Member • Posts: 2,064
Re: What if Ricoh bought all Samsung's mirrorless technology?

Alex Sarbu wrote:

Can't you see it? Ricoh without Pentax would continue to be a tiny little camera company playing well under the radar.

And that would be good, they would have continued making great cameras. The GRD led to the GXR which led to the GR, which could have led to a mirrorless system like the Fuji and Sony fixed lens models led to their mirrorless versions. Which isn't wishful thinking or dreaming at all as these two other companies have shown it's a natural progression.

But nope, all Ricoh cameras bar one got killed stone dead by the acquisition of Pentax which is doing exactly what it was doing before Ricoh, making DSLRs and the Q, with really nowt to do with Ricoh cameras at all. There's not even been even a hint of Ricoh firmware appearing in any Pentax camera so far. This is what everyone was expecting, even the DPR article writers at the time, so why is that?

So in effect, Ricoh cameras were doing way better before buying Pentax which has instigated the end of Ricoh cameras plural. Just one camera now, like the last of a species. After the half-hearted GR II, if they don't make a GR III now then the Ricoh firmware will cease to exist. It won't ever appear in any Pentax camera so it'll be dead.

In hindsight buying Pentax was the worse thing that could have happened to Ricoh cameras. What's the difference if they exit the business after a launching failed mirrorless system, or they are exiting now after launching nothing. I'd prefer the former.

NB. I don't include the Theta and the waterproofs as at this point they are just consumer P&S varieties which come and go at the whim of the fickle market so are not part of any long term camera system discussion.

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