DPReview.com is closing April 10th - Find out more

Lens price fixing? No package deals to be had anywhere!

Started Aug 13, 2015 | Discussions thread
RaymondR
RaymondR Senior Member • Posts: 2,496
Re: How, in any way, is this "price fixing?" Do you know the definition? (nt)
1

MAP is not resale price maintenance. It is a vertical restraint, just not a price fixing one. RPM means the price at which the retailer can SELL is fixed.  Conversely, MAP relates only to the price which the retailer can ADVERTISE.  It may or may not have an anticompetitive effect, but it is important to be precise here because RPM and MAP are different.  Neither is per se illegal anymore but both can still be illegal under the rule of reason applied in antitrust cases.  It would likely be a lot harder to justify an RPM policy than a MAP policy.  I am not aware of any camera manufacturer that has an RPM policy; many have MAP policies.

-- hide signature --

RaymondR

 RaymondR's gear list:RaymondR's gear list
Sony a7 II Sony a7C Sony FE 24-105mm F4 Sigma 70mm F2.8 DG Macro Art Tamron 17-28mm F2.8 Di III RXD +2 more
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow