Canon 15-45mm f/3.5-6.3 EF-M IS STM coming

I'm pretty sure I've said that hefore - canon will never make fast prines other than the 22 for the M. It wipl be only slow zooms and "improved" kit lens.
People also said:

1. There won't be an M2

2. There won't be an M3

3. There won't be a EF-M telephoto
I never said those. M will be a step up from the powershot system, but they won't risk hurting their DSLR's any more. They won't make another fast M prime. If they do - I'll probably sell my 100D and some of my DSLR lenses.
 
People also said:

1. There won't be an M2

2. There won't be an M3

3. There won't be a EF-M telephoto
I never said those.
Is your name "People"? I'm saying all those proclamations that others made were premature because Canon eventually proved them wrong. Your assertion can be proven wrong some day as well.
 
The f6.3 aperture at the Tele end is really odd and might not be the real spec because every single Zoom Lens of this focal range and price level from Sony, Fuji, Panasonic, etc has a f5.6 as the Tele-end maximum aperture including the very compact ones.

So is that, or the lens design is really small and low cost so Canon had to compromise the end Aperture.
I don't think it's a typo. It seems like something Canon would do. Canon is definitely a company that likes to aim low these days. Max f/6.3 aperture at the 45mm end seems like it would be right up their alley, sadly.
Well, Canon policy for a while has been to push FullFrame and SLR if you need "quality". Simply because the earning margin is higher would be my guess.
canon's EF marketshare is steadily outpacing that of the entire segement of mirrorless which all 9-10 companies combined. that would be the reason.
It has been like that with the EF-S but worst for the M.
EF-S doesn't really need alot of lenses, and again - how many premium lenses actually do sell.
I don't get it because the Mirrorless market is consolidating now fast around Sony, m4/3, Fuji , Samsung and soon the Chinese.
and why would canon want to jump in there? into a segment with no profits and way too many companies vying for a smaller piece of the pie?
If I was Canon I would have already 3 Premium EF-M lenses.
why? do you know they would sell?

usually premium lenses btw, do NOT sell.

what EF lenses would you opt out of to make your three EF-M's? noting that of course there is finite resource allocations, so if you take from one group to make something, you're removing something from somewhere else.

would three premium EF-M's outsell three premium EF lenses? if not, then why do it? why would you take critical engineering resources from a makethsare that is still outpacing an entire NICHE market and dedicate them to the niche?

that's insanity.
 
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The f6.3 aperture at the Tele end is really odd and might not be the real spec because every single Zoom Lens of this focal range and price level from Sony, Fuji, Panasonic, etc has a f5.6 as the Tele-end maximum aperture including the very compact ones.

So is that, or the lens design is really small and low cost so Canon had to compromise the end Aperture.
I don't think it's a typo. It seems like something Canon would do. Canon is definitely a company that likes to aim low these days. Max f/6.3 aperture at the 45mm end seems like it would be right up their alley, sadly.
Well, Canon policy for a while has been to push FullFrame and SLR if you need "quality". Simply because the earning margin is higher would be my guess.
canon's EF marketshare is steadily outpacing that of the entire segement of mirrorless which all 9-10 companies combined. that would be the reason.
It has been like that with the EF-S but worst for the M.
EF-S doesn't really need alot of lenses, and again - how many premium lenses actually do sell.
I don't get it because the Mirrorless market is consolidating now fast around Sony, m4/3, Fuji , Samsung and soon the Chinese.
and why would canon want to jump in there? into a segment with no profits and way too many companies vying for a smaller piece of the pie?
If I was Canon I would have already 3 Premium EF-M lenses.
why? do you know they would sell?

usually premium lenses btw, do NOT sell.

what EF lenses would you opt out of to make your three EF-M's? noting that of course there is finite resource allocations, so if you take from one group to make something, you're removing something from somewhere else.

would three premium EF-M's outsell three premium EF lenses? if not, then why do it? why would you take critical engineering resources from a makethsare that is still outpacing an entire NICHE market and dedicate them to the niche?

that's insanity.
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
 
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Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
 
The f6.3 aperture at the Tele end is really odd and might not be the real spec because every single Zoom Lens of this focal range and price level from Sony, Fuji, Panasonic, etc has a f5.6 as the Tele-end maximum aperture including the very compact ones.

So is that, or the lens design is really small and low cost so Canon had to compromise the end Aperture.
I don't think it's a typo. It seems like something Canon would do. Canon is definitely a company that likes to aim low these days. Max f/6.3 aperture at the 45mm end seems like it would be right up their alley, sadly.
Well, Canon policy for a while has been to push FullFrame and SLR if you need "quality". Simply because the earning margin is higher would be my guess.
canon's EF marketshare is steadily outpacing that of the entire segement of mirrorless which all 9-10 companies combined. that would be the reason.
It has been like that with the EF-S but worst for the M.
EF-S doesn't really need alot of lenses, and again - how many premium lenses actually do sell.
I don't get it because the Mirrorless market is consolidating now fast around Sony, m4/3, Fuji , Samsung and soon the Chinese.
and why would canon want to jump in there? into a segment with no profits and way too many companies vying for a smaller piece of the pie?
If I was Canon I would have already 3 Premium EF-M lenses.
why? do you know they would sell?

usually premium lenses btw, do NOT sell.

what EF lenses would you opt out of to make your three EF-M's? noting that of course there is finite resource allocations, so if you take from one group to make something, you're removing something from somewhere else.

would three premium EF-M's outsell three premium EF lenses? if not, then why do it? why would you take critical engineering resources from a makethsare that is still outpacing an entire NICHE market and dedicate them to the niche?

that's insanity.
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Exactly.

To put things in perspective. Fuji which is smaller than Canon in the Photography market has already 8 bodies and 20 exclusive lenses for their X system.

Canon has just 3 bodies and 4 lenses and availavle only in certain countries.

i think Canon can handle more bodies and lenses for the M system.
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
Canon makes the products that they think will generate sales and profit. So far they have done well.

Now that competitive brands are starting to match the focus speed of dslr products but in a smaller size, Canon may shift their thinking. The next few years should be interesting.
 
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The f6.3 aperture at the Tele end is really odd and might not be the real spec because every single Zoom Lens of this focal range and price level from Sony, Fuji, Panasonic, etc has a f5.6 as the Tele-end maximum aperture including the very compact ones.

So is that, or the lens design is really small and low cost so Canon had to compromise the end Aperture.
I don't think it's a typo. It seems like something Canon would do. Canon is definitely a company that likes to aim low these days. Max f/6.3 aperture at the 45mm end seems like it would be right up their alley, sadly.
Well, Canon policy for a while has been to push FullFrame and SLR if you need "quality". Simply because the earning margin is higher would be my guess.
canon's EF marketshare is steadily outpacing that of the entire segement of mirrorless which all 9-10 companies combined. that would be the reason.
It has been like that with the EF-S but worst for the M.
EF-S doesn't really need alot of lenses, and again - how many premium lenses actually do sell.
I don't get it because the Mirrorless market is consolidating now fast around Sony, m4/3, Fuji , Samsung and soon the Chinese.
and why would canon want to jump in there? into a segment with no profits and way too many companies vying for a smaller piece of the pie?
If I was Canon I would have already 3 Premium EF-M lenses.
why? do you know they would sell?

usually premium lenses btw, do NOT sell.

what EF lenses would you opt out of to make your three EF-M's? noting that of course there is finite resource allocations, so if you take from one group to make something, you're removing something from somewhere else.

would three premium EF-M's outsell three premium EF lenses? if not, then why do it? why would you take critical engineering resources from a makethsare that is still outpacing an entire NICHE market and dedicate them to the niche?

that's insanity.
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
I know that comprehension is hard for you and no, you didn't extend my reasoning in a logical or even realistic manner.

So let me try this again.. try to keep up.

for canon to take considerable resources from the EF mount products and put them into the EF-M products would be insanity.

so we get cobbled together camera bodies at the EF-M level, kit lenses and non-pro / premium optics. we get one lens a year approximately, that doesn't require alot of canon engineering effort. Hell the firmware got handed off to the powershot group for the love of god.

why on earth would canon do otherwise? some think that canon should stop developing EF mount lenses and make a full run at EF-M the way they are talking - that would be foolish.

Sony had to - they were sinking with the Alpha line. Other mirrorless companies had to because there was now way they were going to compete against Nikon and Canon directly -so they found niches.

Those are still niches.

Canon is still selling / shipping more cameras and increasing their EF mount installed base faster than all mirrorless vendors combined.
 
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Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
Canon makes the products that they think will generate sales and profit. So far they have done well.

Now that competitive brands are starting to match the focus speed of dslr products but in a smaller size
not everyone likes / wants smaller cameras though.

this theory that everyone is willing to re-purchase a system because it's smaller and sink more money into an ILC hasn't been borne by the market.

Even in Japan the marketshare has remained rather consistent and that's with Olympus giving away cameras.
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
that's certainly not reasonable.

LOL.

the reasonable answer is this. canon sells more cameras at higher prices, than all other mirrorless camera companies manage.

Same really with nikon.

let's do some napkin math.

would you rather sell units at $3000 with a 10% profit margin, or the same amount of units at $700 at a 5% margin?

canon and nikon easily sell $2000-$3000 camera bodies. they have the system, support and reliability behind them to do so.

the mirrorless companies struggle to sell in the same volume $750 bodies.

so what do you think they should focus on? Nikon has basically already gone full monte "upmarket" focusing alot of resources and engergy into DSLR full frame cameras and optics. I would imagine canon to do the same.
 
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The f6.3 aperture at the Tele end is really odd and might not be the real spec because every single Zoom Lens of this focal range and price level from Sony, Fuji, Panasonic, etc has a f5.6 as the Tele-end maximum aperture including the very compact ones.

So is that, or the lens design is really small and low cost so Canon had to compromise the end Aperture.
I don't think it's a typo. It seems like something Canon would do. Canon is definitely a company that likes to aim low these days. Max f/6.3 aperture at the 45mm end seems like it would be right up their alley, sadly.
Well, Canon policy for a while has been to push FullFrame and SLR if you need "quality". Simply because the earning margin is higher would be my guess.
canon's EF marketshare is steadily outpacing that of the entire segement of mirrorless which all 9-10 companies combined. that would be the reason.
It has been like that with the EF-S but worst for the M.
EF-S doesn't really need alot of lenses, and again - how many premium lenses actually do sell.
I don't get it because the Mirrorless market is consolidating now fast around Sony, m4/3, Fuji , Samsung and soon the Chinese.
and why would canon want to jump in there? into a segment with no profits and way too many companies vying for a smaller piece of the pie?
If I was Canon I would have already 3 Premium EF-M lenses.
why? do you know they would sell?

usually premium lenses btw, do NOT sell.

what EF lenses would you opt out of to make your three EF-M's? noting that of course there is finite resource allocations, so if you take from one group to make something, you're removing something from somewhere else.

would three premium EF-M's outsell three premium EF lenses? if not, then why do it? why would you take critical engineering resources from a makethsare that is still outpacing an entire NICHE market and dedicate them to the niche?

that's insanity.
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
I know that comprehension is hard for you,
Hey, don't blame me, it was your reasoning.
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
that's certainly not reasonable.

LOL.

the reasonable answer is this. canon sells more cameras at higher prices, than all other mirrorless camera companies manage.

Same really with nikon.

let's do some napkin math.

would you rather sell units at $3000 with a 10% profit margin, or the same amount of units at $700 at a 5% margin?

canon and nikon easily sell $2000-$3000 camera bodies. they have the system, support and reliability behind them to do so.

the mirrorless companies struggle to sell in the same volume $750 bodies.

so what do you think they should focus on? Nikon has basically already gone full monte "upmarket" focusing alot of resources and engergy into DSLR full frame cameras and optics. I would imagine canon to do the same.
But what has that got to do with mirrorless?

why not make $3000 mirrorless, as Sony is willing to do, if the desire is to sell expensive units?
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
that's certainly not reasonable.

LOL.

the reasonable answer is this. canon sells more cameras at higher prices, than all other mirrorless camera companies manage.

Same really with nikon.

let's do some napkin math.

would you rather sell units at $3000 with a 10% profit margin, or the same amount of units at $700 at a 5% margin?

canon and nikon easily sell $2000-$3000 camera bodies. they have the system, support and reliability behind them to do so.

the mirrorless companies struggle to sell in the same volume $750 bodies.

so what do you think they should focus on? Nikon has basically already gone full monte "upmarket" focusing alot of resources and engergy into DSLR full frame cameras and optics. I would imagine canon to do the same.
But what has that got to do with mirrorless?

why not make $3000 mirrorless, as Sony is willing to do, if the desire is to sell expensive units?
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
that's certainly not reasonable.

LOL.

the reasonable answer is this. canon sells more cameras at higher prices, than all other mirrorless camera companies manage.

Same really with nikon.

let's do some napkin math.

would you rather sell units at $3000 with a 10% profit margin, or the same amount of units at $700 at a 5% margin?

canon and nikon easily sell $2000-$3000 camera bodies. they have the system, support and reliability behind them to do so.

the mirrorless companies struggle to sell in the same volume $750 bodies.

so what do you think they should focus on? Nikon has basically already gone full monte "upmarket" focusing alot of resources and engergy into DSLR full frame cameras and optics. I would imagine canon to do the same.
But what has that got to do with mirrorless?

why not make $3000 mirrorless, as Sony is willing to do, if the desire is to sell expensive units?
because why would canon or nikon invest millions into switching to a mirrorless mount when they can continue to do so with DSLR's, and there's no guarantee that the vast majority of users want an EVF based mirrorless system anyways.
 
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because why would canon or nikon invest millions into switching to a mirrorless mount when they can continue to do so with DSLR's, and there's no guarantee that the vast majority of users want an EVF based mirrorless system anyways.
That's a bit chicken and egg isn't it?

People invested in the Canikon systems are most likely to Canikon mirrorless cameras for obvious reasons. But if Canikon don't make mirrorless, then they don't have a choice do they?

Be interesting to see how much inroads the A7RII can make with what looks like good EF support. How many Canikon users might buy one as an additional body? Certainly the direction I am heading

I had the chance to spend about an hour with the camera today so thought I would blog some very brief thoughts as my time is limited tonight.
Viewfinder – Terrfic, much bigger then the previous versions and really enjoyable in use.
Shutter – MUCH better, really well dampened and silent shutter is precisely that, no sound at all, nada. Yay!
Feel – as you would expect if your a A7II user. Although this camera does feel a little more nuggety due to its more metal construction. I like it.
Focus – is everything its previewed it would be. With native lenses it is swift, broad and (as far as I can tell initially) accurate.
Adapted lenses – Wow! Incredible! Using Canon EF lenses with the Metabones III the focus was just like a native Canon camera. Very fast and torquey. No backwards and forwards like previous models. I also used the Commlite adaptor which wasnt nearly as quick sadly. Still fairly good and highly usable but not in the same league as the Metabones thusfar.
 
Extending your reasoning, the EOS M line shoudn't exist at all. Canon must be insane.
Isn't that what Canon USA reasoned? I guess they are insane then.
I ve been trying to make sense of Canon M startegy for a while but i cant is crazy.

The only reasonable scenario I can imagine is if Canon is planning to relaunch their Morrorless system in FullFrame and dont want to be too invested wih the M.
Canon makes the products that they think will generate sales and profit. So far they have done well.

Now that competitive brands are starting to match the focus speed of dslr products but in a smaller size
not everyone likes / wants smaller cameras though.

this theory that everyone is willing to re-purchase a system because it's smaller and sink more money into an ILC hasn't been borne by the market.

Even in Japan the marketshare has remained rather consistent and that's with Olympus giving away cameras.
I think that may be the case. Look at some of the latest micro 4/3. All growing substantially. GX8, EM1 etc etc. Not small cameras. I'm actually pretty interested in where the SL2 heads. It all seems to be equalizing at the moment.
 
because why would canon or nikon invest millions into switching to a mirrorless mount when they can continue to do so with DSLR's, and there's no guarantee that the vast majority of users want an EVF based mirrorless system anyways.
That's a bit chicken and egg isn't it?

People invested in the Canikon systems are most likely to Canikon mirrorless cameras for obvious reasons. But if Canikon don't make mirrorless, then they don't have a choice do they?

Be interesting to see how much inroads the A7RII can make with what looks like good EF support. How many Canikon users might buy one as an additional body? Certainly the direction I am heading
could be, and it's certainly an option - however, for the majority of users fast AF compatibility wasn't a problem and the A7 series made barely a squeek. Time will tell to see if sony's 3200 USD body does well against it's other brothers.

I'm certainly debating it as well, especially with such a flub of the M3. however, giving sony 3200 with their apathetic service and support is holding me back.
 

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