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Why the 24-70 / 2.8L II does not have IS.

Started Mar 29, 2015 | Polls thread
OP Great Bustard Forum Pro • Posts: 45,641
That's a good point...

Thomas Richter wrote:

Great Bustard wrote:

Let's hear your thoughts on why the 24-70 / 2.8L II does not have IS.

Because the Nikon 24-70 f2.8 does not have it either.

Yes, I am serious. Why give people a perfect lens if competition does not do it?

Leave sth to be desired and you may sell again.

...which I'd believe more if I thought Canon paid attention to Nikon.  Maeda made it pretty clear in his interview that Canon didn't pay much heed to what the competition was doing, and that makes sense when you look at what Canon does.  For example, when Canon made the 50 / 1.2L, there was nothing from Nikon to "warrant" it.  Same with the 24 / 2.8 IS, 28 / 2.8 IS, and 35 / 2 IS.

But even if the reason were as you say, then what would Canon do if Nikon had released a 24-70 / 2.8 VR soon after Canon put out the 24-70 / 2.8L II?

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