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Will samsung make full frame for NX series ?

Started Jan 27, 2015 | Discussions thread
jennyrae Senior Member • Posts: 2,690
Re: Will samsung make full frame for NX series ?
1

I think Samsung objective is to find middleground or niche where it could dominate market and it choose APS-C. while everyone else seems to be focused on the FF hoopla, Samsung went under nose and swept the APS-C niche by surprise.

market demand dictates what is needed and what sells. so far despite the FF obsession of some market, APS-C still is majority selling niche. what I think is Samsung target affordability, target majority market, low-cost production and performance altogether.

APS-C does make perfect sense compared to FF. lower production cost of sensor but ultimately lower cost of lenses, therefore easy for the common consumer to purchase product but still able to get high quality and high performance at same time.

advancement in sensor technology make it possible to achieve high performance and quality. Samsung I think do not believe on going FF to improve performance and compete with others on each particular niche. I think Samsung wants to go to that one niche to rule them all (like lord of the rings). APS-C is sweet spot for videographers and is also the middleground between sports, wildlife, portraits and landscape shooting while maintaining that level of quality efficiency and sensitivity. it is not too wide and shallow for sports and not too narrow for landscape and enough depth for portraits.

also, Samsung and Sigma proved that it could very well produce extremely high resolution output similar to that of Medium formats.

so Samsung is finding a way to make those picture quality capabilities easily affordable to the general consumer as opposed to specific niche market price segregation.

now the only thing that Samsung needs is to expand their lenses and accessories.

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