Olympus abdicating entry level ILS market?

Sergey Borachev wrote:

The switching DSLR users are the ones that Olympus, and also Panasonic (and Canikon) are watching. IMO there is a huge potential further down, when DSLRs eventually gets too uninteresting, as MILCs get even better, and, when the new ILC market picks up again. That may mean a huge change, and even see M43 becoming significant in the new world order afterwards.

I am seeing more DSLR owners switching already. The simple fact that many of them are aging is another factor in this topic. The older photographers can afford a better camera (including lenses) but not the weight of DSLRs. So, I think Olympus, and Panasonic, are doing what is wise at this time as they concentrate on high-end products (to attract DSLR owners and change a common perception that DSLRs are better).

A 65 year old co-worker and long time photography enthusiast shared with me that he was thinking of getting a smaller/lighter camera to replace his 5D II and its lenses. His price point was under $1000 and he required a viewfinder, so I described the E-M10's capabilities and small lens system. He went to Newtonville Camera, tried it out and put an order in on the spot. What helped put it over the top? The $699 sale for the E-M10 2 lens kit that was going on at the time.

The kit 40-150mm is a known bargain given its optical quality, and the kit 14-42mm MkII is also quite good based on SLRgear's testing. The E-M10, which possesses so many of the qualities of the E-M1, combined with these 2 lenses, is a great entry portal camera to mFT for only $699. I could confidently send my experienced photographer co-worker in its direction knowing he'd likely be very pleased with the reults.

If Olympus could make that the standard non-sale 2 lens kit price, have a 1 lens E-M10 kit for $599 and an E-PL7 1 lens kit for $499 (no EVF) they'd have an attractive entry camera line-up that could compete better with the likes of a5000 and D3300 1 lens kits at $499, the smaller mFT body and lens size tipping the scales in their favor.