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Olympus abdicating entry level ILS market?

Started Dec 26, 2014 | Discussions thread
007peter
007peter Forum Pro • Posts: 12,933
@Impulses: purpose of "Low End Camera" isn't to make Money, but to maintain growth

Impulses wrote:

007peter wrote: Canon is sacrificing the profit margin on a SL1 to locked the new user into their System, away from Micro43, or other mirrorless competitor. @$324, I admit, I find it nearly irresistible.

I'm not disputing your point because I actually agree with you, a race to the bottom isn't remotely profitable for any of the smaller players... That being said, Oly's camera division hasn't exactly been doing fine, financially speaking.

The entire point of Low-End isn't to make money, but to maintain growth.

Many of us begin Micro43 journey with a cheap Olympus E-PL1, E-PL2, E-M1, E-M2.  It is the entry-level-camera that attract new users into the fold: hence the growth.  Then later, you up-sell them to higher end advance models like EM10, EM1, GH4.

Without entry-level-camera to entice new users into the fold, M43 base will dwindling.  Going premium is a profitable short-term solution, but a long term disaster in the making.

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