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Olympus abdicating entry level ILS market?

Started Dec 26, 2014 | Discussions thread
tt321
tt321 Forum Pro • Posts: 13,854
Re: Olympus abdicating entry level ILS market?

markintosh13 wrote:

Is there anything to be gained by fighting it out on the low end?
I doubt it.

A couple of years ago the GF3 sold so many copies it got to become the best selling m43 body of all time, and I think this still stands.

The P&S wars are over - and everybody lost.
There will always be entry level DSLRs priced dirt cheap. There will be DSLR-like mirrorless cameras priced cheap - and when new entry level models are released, the older ones will be blown out at ridiculously cheap clearance prices.
A retailer once told me that when catering to a niche market, especially one that is shrinking, own the high end, build the cachet of your brand and service the heck out of your customers.

M43 at the moment is using last year's mid line as this year's entry level, and this seems a good approach - no need to specially design and build very low level cameras, and customers happy (should be, except those who must have this year's model for 399) as they get what are essentially mid-level cameras for low-level prices.

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