I am wedding photographer with 5 years experience and over 100 weddings.
Client asking me for ALL raw files.
Would you give it or if not how would you explain it.
It is not in the contract. Between two photographers we shot 4000 images and client got 1400 JPEGs.
This is entirely a policy decision on your part. You need to determine how your decision will affect your business and your marketing.
.
Some have suggested that giving out RAW files will result in substandard prints - which will reflect badly on your business.
You have already given the clients JPEG images. Thus you have already given up control over the quality of the prints. Your clients may print them at the local drugstore, on a color laser printer, or a high end inkjet with clogged nozzles and a the wrong color profile. Giving our RAW files won't result in worse images.
I am going to suggest that if the client has asked for RAW files, then the client probably has some level of technical expertise. Providing RAW files would likely increase the quality of prints made by this client.
Some have suggested that giving out RAW files will result in the loss of future print sales. I am going to suggest that if the client already has the JPEGs, then giving them RAW files won't affect your print sales.
.
Some have suggested that you should cull your images an not give the client images where people appear in embarrassing poses, or with unflattering faces.
The problem here is that the photographer doesn't know the family. You may remove the 5 images where uncle Fred is scowling, and select the one where he has a normal smile on his face. On the other hand, the family may love his scowl.
When the photographer is picking the images, he tends to pick the images that work best for the photographer. If the family selects the images, they tend to pick the ones they love.
Are you building an album to make
you happy, or to make your
client happy?
.
There are marketing considerations. How does it affect your reputation to allow a client to have an image where uncle Fred is scowling? Are you concerned of negative reactions from people who view the album, or do you want the glowing recommendations from a client that's very happy?
Are you better off with work that you love, or with work that your client's love?
Is it in your best interests to make your clients as happy as possible?
.
I see nothing wrong with offering clients the options of purchasing all the images, or of purchasing RAW files. Just price your work accordingly.
.
Yesterday, I shot some catalog photos for a swimwear manufacturer. At the end of the shoot I gave the clients the complete set of RAW files. The client's art department handles color correction, silhouetting, and even changing the color on some of the suits.
The client doesn't always pick the same shots I would have picked. The client certainly retouches differently than I would have. The client is ecstatic with this arrangement, and I get a lot of repeat business.
This is a situation where I know what the client wants, and I provide it to them. This a typical formula for a successful business transaction.