7100 as full frame?

Started Sep 3, 2014 | Discussions thread
Mako2011
MOD Mako2011 Forum Pro • Posts: 23,399
DX and kit lenses pay the bills
1

billfreedom wrote:

I am just guessing, and am thus probably wrong, but if they did produce a full frame camera within the $1,200 dollar frame, they would easily capture more $$ by selling us the more expensive FF lenses versus the cheaper DX lenses. I just don't see the pricing utility with the two parallel lines of cameras. Maybe it made sense 10 years ago but today?

If you look at the numbers sold and the price margins....it still makes perfect sense. Vast majority of DSLR buyers never get more than the kit lens and most DSLR buyers are buying DX bodies (and far more D3xx/D5xx than D7xx sold).

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