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How to sell E-PL7 with E-PM2 still out there?

Started Aug 31, 2014 | Discussions thread
Marty4650
Marty4650 Forum Pro • Posts: 16,289
The really remarkable thing is....

Olympus is selling a reconditioned EPM2 body only for $320 on the very same site. But you can buy a brand new EPM2 PLUS two lenses for only $400 on their website.

Only $80 more for TWO lenses and a brand new rather than refurbished camera? That's just crazy.

I'd say you were right about overproduction.

Olympus must have misjudged the sales potential for the EPM2, and produced way too many of them. I think they made the same mistake with the EPL1, since they are still available today in brand new condition at deep discounts.

But, once you overproduce something, you really have no choice but to deeply discount them to get them off your shelves. The longer they sit there, the less they can sell for.

It seems like Olympus did a much better job forecasting sales of their EP3 and EPL3 cameras. You hardly ever saw them get deep discounts.

Right now, Olympus will sell you:

  • EPL7 plus one lens for $599, or 
  • EPL5 plus one lens for $499

And this makes sense, since the new model might be worth $100 more to you just in the extra features you get.

The EPM2 is an entirely different series, and is only bargain priced because they were overproduced, as you said.

 Marty4650's gear list:Marty4650's gear list
Panasonic LX100 Olympus OM-D E-M5 Olympus E-M1 Panasonic Lumix DMC-GM1 Panasonic Lumix DMC-GX85 +16 more
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