Poor 810 sales

Started Aug 2, 2014 | Discussions thread
Cliff Fujii
Cliff Fujii Veteran Member • Posts: 8,307
Re: In seven years

Sony has had very little market share in cameras even though they have a huge name.  Of course their media divisions are having issues and they don't need imaging to be a drain in the bottom line.  Both Canon and Nikon could produce the ultimate MLC but it's not in the budget.  It will take a company like Leica to do this as they are not tied to the fiscal quarter as the large corporations are.  The only real issue is the EVF.  Once that's solved, you might see some traction on mirrorless.  It's really difficult to get an EVF to feel like an OVF.

The problem with going for a no compromise design is that you have competing requirements pulling the design in opposite directions.  What you have to do is to define what are the no compromise elements and eliminate the distracting requirements.  You might try looking at the Leica M series.  That's a mirrorless design that has very little compromise and the price reflects it.

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Nikon Df Nikon D810 Fujifilm X-T20 Fujifilm X-H1 Nikon Z7 +52 more
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