Ok, can someone please explain Olympus' lineup to me?

As a marketing guru, well, not too sure about the marketing part and the guru is a title I only just thought of assigning to myself, actually the "marketing" is genuine and I have written a book so I might be a guru if I market it properly…

I suspect the OMD EM5 is for the high jump -- it was the first of the line but is now in the middle of the EM10 under it and the EM1 above it. Seems to me the EM5 tested the water but now is in a niche that it too small because of the two newer models above and below. So I wouldn't be surprised to see it quietly dropped. People keep asking here "what will the next EM5 be like?" -- the answer for me is "the EM1 is already here."

I would suspect the E-Px line has also reached the end of its life -- replaced by the OMD line, unless Olympus follows the lead of Panasonic with the GX7 and introduces an E-Px model with an EVF within the oblong shape.

I'm with Guy in respect of the E-PL5/6 -- certainly the best value/feature list of the whole Olympus line and if a new model comes out with the 3-way IBIS featured in the EM10 it will be a knockout model. And if they squeezed in a built-in EVF… No, that might be too much of an ask. But a built-in flash would be nice at this level.

The E-PM2 is under the E-PL5/6. That's in a tricky situation with the Panasonic GM1 as a challenger on one side and the new top end compacts pushing it hard in many respects on the other. It is a lot cheaper then either, but when these new models become mature and prices drop, the E-PM2 will be under a lot of pressure. And, of course, there is pressure from above on it from the E-PL5/6 which is not that much more expensive.

So there you go, a totally subject assessment which probably has no value to anyone but hey, I got it off my chest and this is the internet!

Cheers, geoff