Loss of GPS in the NEW A77II

Started Jun 24, 2014 | Discussions thread
yorugua Forum Member • Posts: 74
Re: Loss of GPS in the NEW A77II

VirtualMirage wrote:

headfirst wrote:

There are parts of the world (like China, a major market) where GPS is not allowed. previously they had 2 SKUs with the additional costs of that.

The A77 II battery life is already down on the original - what would it be with GPS enabled as well?

& that's before we've even discussed packaging, heat, cost etc.

I agree with this thought. Sony previously had to have two different models and SKUs for all cameras that had GPS as an option. For those countries that GPS was permitted, the GPS option was sold and for those where it was not permitted, the model without GPS was sold.

To reduce manufacturing costs, simplify production runs, and to make these other countries happy Sony decided to nix the built in GPS. This probably also helps Sony's strategy in becoming profitable again too by following their ultimate goal of slimming down, reduce redundancy, and becoming more efficient.

They probably also saw it as not a huge loss or hit against them being that none of the competition have built in GPS (they rely on third party or external accessories). I'd imagine Sony will be going that direction too.

On the other hand...So does everybode else. is everybody dumping the GPS ?

 yorugua's gear list:yorugua's gear list
Sony Cyber-shot DSC-W320 Sony SLT-A77 Sony DT 18-55mm F3.5-5.6 SAM Sony DT 18-250mm F3.5-6.3 +2 more
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow