Picked up the E-Mount touit 12mm and 32mm lens combo today, but act fast if you want it.

Started Jun 6, 2014 | Discussions thread
parallaxproblem Veteran Member • Posts: 5,335
Re: Brilliant Marketing!! ...

blue_skies wrote:

parallaxproblem wrote:

DanTravel wrote:

The deal that was originally set to expire at Aug 31, 2014 is now expiring on June 15, 2014. I verified from 2 independent camera sources

A really stupid marketing move if true: nobody will buy the lenses now at RRP they know that they are really worth $460 each!

This will also have totally killed sales in Europe with the pricing we have to put up with

At least that is the case for me... I was looking to see if I could find the money somewhere, but if I can it won't be but 15 June. After that there would be no way I would pay 'full price' for one of these lenses

We all suckered up and bought the two Touit lenses for about $450 each.

No we didn't

Great campaign, Zeiss! You most likely sold out of inventory... !!

The non-bundled lenses are still listed as 'in stock' so this is not likely

Next time they will just plan for this: overprice the lens - get good reviews - then drop price in half on a bundle, and everyone will jump on the deal.

Maybe, but the longer-term cost to them will be great in terms of damage to their credibility with their customers

Heck, didn't they just do this for the E1670Z as well?

When? I guess I must have not been paying attention...

I think we are all being played

Since when was that news?

It's becoming tiresome, however.  Buying Sony camera gear is almost like playing the stock market (which I don't do): will this product still be relevant in 6 months?

The only solace is that these are probably end-of-life sales. The replacement product will be .. expensive again...

And those with any sort of memory will realise how over-priced those lenses are and look elsewhere

If you want any 'solace' then it is probably that these lenses will become valueless if we see Sony moving away from APS-C sensors in the mid-range E-mount bodies in September

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