Picked up the E-Mount touit 12mm and 32mm lens combo today, but act fast if you want it.

Started Jun 6, 2014 | Discussions thread
blue_skies Forum Pro • Posts: 11,426
Re: Brilliant Marketing!! ...

parallaxproblem wrote:

DanTravel wrote:

The deal that was originally set to expire at Aug 31, 2014 is now expiring on June 15, 2014. I verified from 2 independent camera sources

A really stupid marketing move if true: nobody will buy the lenses now at RRP they know that they are really worth $460 each!

This will also have totally killed sales in Europe with the pricing we have to put up with

At least that is the case for me... I was looking to see if I could find the money somewhere, but if I can it won't be but 15 June. After that there would be no way I would pay 'full price' for one of these lenses

We all suckered up and bought the two Touit lenses for about $450 each.

Great campaign, Zeiss! You most likely sold out of inventory... !!

Next time they will just plan for this: overprice the lens - get good reviews - then drop price in half on a bundle, and everyone will jump on the deal.

Heck, didn't they just do this for the E1670Z as well?

I think we are all being played

The only solace is that these are probably end-of-life sales. The replacement product will be .. expensive again...

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