Canon 7D is 4 years and 8 months old this is not good for Canon

Started Apr 30, 2014 | Discussions thread
John_A_G Veteran Member • Posts: 7,614
same answer as every other thread discussing this
2

it's all about priorities.  Canon and Nikon have both spent the last couple years exploring full-frame options.  They have been forced to keep updating their consumer DSLRs and have both had to dip their toes into mirrorless.  They've both released new flagship DSLRs as well as top end full frame and budget full frame.

So, why no top end aps-c DSLR?  Because it's a market segment with virtually no competition.  Let's face it - for those who want the best image quality, either the 5dIII or 6d is better than the 7d.  The 70d ticks off a lot of features that the 7d has - but not all.

The market segment served by the 7d is rather small.  Predominantly birders and sports shooters.  The truth is - there is no competition there.  Not from Sony, Oly or Pentax.  So, it is the logical market segment for both Canon and Nikon to leave until last to address.

From a business standpoint it makes perfect sense - full frame cameras at all levels have a lot of potential growth.  entry level cameras have a lot of competition and people entering the market not tied to lenses so you need to keep updating them.  Mirrorless is unavoidable so you have to be involved.  And, meanwhile those people with aging 7ds are pushed to reach buy for a 5dIII.  A definite win for Canon - and the same thing in Nikon.  If either Canon or Nikon comes to market with a 7d/d300s replacement I suspect the other one will announce within 6 months.

Post (hide subjects) Posted by
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
(unknown member)
T3
T3
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow