Bokeh comparison between Sigma, Otus and Nikkor 58mm

Started Apr 19, 2014 | Discussions thread
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clarnibass Senior Member • Posts: 1,966
Re: Bokeh comparison between Sigma, Otus and Nikkor 58mm

HSway wrote:

Price, well, they know they would not sell many of these. So, you got say 50 buyers for 100% (of today’s) price. You can lower the price to 50% and get 80, maybe 85 buyers (I think I am generous here).

I understand the idea, but just one thing, it's better to compare the profit and their cost and not the cost of the lens to the customers. If they make e.g. 50% (random number) profit on each lens, then reducing the price 50% would mean no profit at all, no matter how many buy it. I have no idea what the profit margin on this lens is. It is also not possible to know whether making more of them would reduce cost significantly. That depends how many more, what would be necessary to make more, etc.

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