Trouble for Nikon?

Started Mar 17, 2014 | Discussions thread
peripheralfocus Veteran Member • Posts: 4,333
agree -- a real problem but correctable with effort

rhlpetrus wrote:

I tend to agree with you, but it'll require some action on the part of Nikon, especially in Asia, since that's where markets are still growing and Nikon cannot let this become a commonly-held view in that part of the world.

Exactly. The risk is that they will develop an enduring reputation for low quality or dishonest customer service in China and, by extension, possibly other parts of Asia. That could be a very costly mistake. But they can counteract this problem if they make a serious, ongoing effort to do so. I agree with you that they're going to have to -- I don't remember Nikon being the target of a big national TV take down in any Western market in the past, so this is a bigger deal than some people on this thread seem to think.

All companies make mistakes, and they always will. The trick is how you handle them. This is far from the first time Nikon has messed up, and it won't be the last. Since the 1970s, they've more or less muddled through their screw ups, responding late almost always and never particularly graciously, but usually, in the end, responsibly. One way or another, their brand reputation has survived mostly intact. That said, they would do themselves a big favor, especially in the Internet age, to get a lot better at handling this kind of thing.

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