Why is the 42.5 F/1.2 $1600 when the Fuji 56mm F/1.2 is only $1000?

Started Mar 2, 2014 | Discussions thread
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Tom Caldwell Forum Pro • Posts: 26,292
Re: Why is the 42.5 F/1.2 $1600 when the Fuji 56mm F/1.2 is only $1000?
1

Martin.au wrote:

lighthunter80 wrote:

Martin.au wrote:

Why is the Canon 70-200 f2.8 IS $2700, but the 70-200 f2.8 only $1650? Shouldn't the IS basically be free?

They are two different lenses and years of development between both if you refer to the latest 2.8 IS II version versus the old non-IS version which is perhaps since the 1990s on the market.

Ok, 70-200 f4 IS $1500, 70-200 f4 $900.

Simple.  Manufacturers are not Boy Scouts.  They are in business to make the money it is easier to split the business into the low margin, higher volume, standard no-frills, price challenged buyer, market for the volume sales and the premium model at significatly higher price, lower sales, much better margin, for those that must have the best at any price.

It is a little naive for anyone to think that the difference in price has anything to do with the difference in cost of production.  The deliberately crippled standard models are in effect huge bargains.

Not hard to work out the equations but I would bore everyone to tears.

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Tom Caldwell

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