Why is the 42.5 F/1.2 $1600 when the Fuji 56mm F/1.2 is only $1000?

Started Mar 2, 2014 | Discussions thread
Sergey Borachev Veteran Member • Posts: 4,644
Re: Why is the 42.5 F/1.2 $1600 when the Fuji 56mm F/1.2 is only $1000?


There are consumers who like to show off very expensive products from famous brands that may just be a tiny bit better, if at all, than something a lot cheaper. It's about the image!

It's about pride and satisfaction and other emotive things and not necessarily need, performance or quality.

At least in this case, one can argue that it is because the buyer is already tied to a system after buying a lot of other lenses and bodies, and therefore has no choice but to buy the only product with the f/1.2 lens that fits the M43 mount. The ladies who buy some fancy name handbags that cost 3 times more than others with similar quality do not have that excuse.

Look, Fuji has been very aggressive in pricing since the X-E2 and it is also releasing more and more lenses, and better cameras than previous ones. I can see it becoming significant in the mirrorless market soon, and probably taking a lot of sales away from M43 the way it is going. Panasonic and Olympus prices have been relatively high and unsustainable as competition gets stronger. Instead of big clearances of apparently tons of unsold stock at ridiculous prices (GF5, G5, E-PM2, ... ....), why don't these M43 makers get real and price them lower at the beginning and sell more? I suspect they probably still get the same or perhaps even more dollars by doing so, while getting more market share earlier.

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