No more Nx2. Welcome to NXD!

Started Feb 25, 2014 | Discussions thread
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Stephan Def Regular Member • Posts: 451
Re: And "soon to be former" users Renato...

Thom Hogan's column this morning on dlsrbodies.com,

http://www.dslrbodies.com/newsviews/looking-at-strategies-in.html

is a very good summary of the situation in which Nikon has placed itself. It's time for them to drop the pretense of being a photoprocessing workflow provider and to offer their secret sauce up as a plug-in to the clearly superior 3rd party workflow products that have taken over the market. There is no longer a revenue stream to be exploited with a proprietary editing program. Nikon's continued success is becoming more dependent upon how well they play with others now that superb quality capture equipment is commonplace. Cameras are no longer isolated tools in a languid production flow, and customer will not long tolerate diva-ism. To quote Thom:

The correct strategy all along was: (1) make sure every software provider and company supporting digital imaging could get the best possible results out of Nikon data; (2) if you want to create for-sale software make sure it continues to fit into the best existing workflow, not change the workflow; (3) find a way to let customers and potential customers dictate look to Nikon, not Nikon dictate look to customers; and (4) build an imaging system that is user configurable and doesn’t require engineers in Tokyo to implement even modest changes (e.g. the D2XMODE Picture Controls).

But I will be checking Nikon's competitors very seriously. I don't really care at this point if NX2 lives or dies. LR works well enough for me. But I do worry about whether Nikon has jumped the shark.

Thanks Mosswings for the Link to Tom Hogans Article, I did not know this piece of History and it really clarifies a lot for me regarding the long sustained and fundamental issues with Nikons image rendering quality and the many unanswered questions I had around that realated software problematic.  I can see it a lot clearer now.

I too have a bad feeling about Nikon jumping a huge shark.  However its not just this one problem. Its the bigger picture that has been culminating over a number of years now, including all the quality problems especially the D600 issue, which apparently only got resovled after the very serious threat of a class action legal event. The D7000 was problematic. And now this raw disruption in Nikons software support, no sane professional Software Vendor would make that kind high-risk bet against their paying customers. Its normal policy in the software industry, that at least one top executive would be leaving the company after that kind of a damaging failure, because it undermines basic trust with paying customers. I have a gut feeling that we are witnessing, first hand, a japanese cultural phenomenon and its not pretty.

 Stephan Def's gear list:Stephan Def's gear list
Sony Alpha DSLR-A200 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR Sigma 17-50mm F2.8 EX DC OS HSM
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