Nikon doing well

Started Feb 24, 2014 | Discussions thread
Flat view
HappyVan Senior Member • Posts: 2,396
Nikon doing well

In the face of a cyclical decline in DSLR sales and a structural shakeout in the compact camera industry, Nikon seems to be weathering the storm well.

Christmas Selling Season – steady as she goes!

IDC has reported (for subscribers) the camera sales results of the last quarter 2013. With DPR providing a short summary for Canon, Fuji, Nikon and Olympus.

The Xmas season continues the cyclical decline of camera sales. Fortunately, the decline of the yen has reduced the pain. So, the big price cuts of 2013 will remain for the foreseeable future.

Bottom line for the big players is steady as she goes.

For Nikon, forecast for sales of of ILC continue to be revised down. Compact camera sales down 33% for the three quarters of the current fiscal year. Roughly in line with Canon which has a different reporting period.

My emphasis added in upper case.

“Industry body CIPA's figures for cameras shipped during the period confirm the declines - with a 6% fall in DSLR and 22% FALL IN MIRRORLESS SALES VOLUMES over the period. Mirrorless models accounted for 23% of shipments by volume and 18% by value...

Both Canon and Nikon forecast still-lower sales in 2014, and IDC predicted: 'more trouble for digital cameras in 2014, as camera demand remains anemic, second- and third-tier vendors question their long-term prospects in this declining market, and top vendors choose strategic choices based on growth opportunities.'

... Nikon blamed slow sales in the Americas, Europe and Asia for a 6% fall in net sales income - to ¥553bn (~$5.4bn). Despite this, the more rapid fall of compact camera sales, compared to ILCs and lenses meant that the higher-margin ILCs and lenses accounted for a greater proportion of sales - resulting in an INCREASE IN OPERATING INCOME FROM THOSE SALES...”

IMO, Nikon has to work hard to crank out more sales. In a mature market, the obvious strategy is to increase differentiation. Expect more 'niche' products like Df. Hope that there will be a D400.

IMO, Nikon has pinned a lot of hopes on Nikon One without doing enough work. They have three series (S, J and V) but there's not enough difference to justify the list price. Hope that their recent silence means that they are doing a major rethink.

Nikon D40 Nikon Df
If you believe there are incorrect tags, please send us this post using our feedback form.
Flat view
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow