Pentax interview pretty clear about FF inevitability....

Started Feb 23, 2014 | Discussions thread
fakuryu Senior Member • Posts: 1,339
Re: FF is a tough nut

Cigarguy wrote:

Zvonimir Tosic wrote:

If you wanted to introduce something new and interesting, how would you act? To do something worthwhile in such a crowded, yet very small market, one needs to make something really interesting in terms of a camera, and also in terms of lenses.

And still be perfectly aware that sales won’t excite at all in a single digit market.

Whatever Pentax does, won’t change anything. Because even D600/6D did not change anything.

A turning point in the camera market will the moment when both Nikon and Canon start implementing FF sensors in their consumer grade cameras, like D5xxxx series, the next 80D or something similar, and keep the prices same or similar

Or, when (and if) they completely erase those lower end lines in favour of D610 and 6D camera lines but keep the prices same or very similar.

But are we there yet? And are the customers ready for another round of purchases?

Yep I agree. It will always stay small and in the single digits so long as the price of getting into the club is high.

I agree to this and knowing Pentax, how would they target this? A FF K3? If they do so, it does not leave much room up and down there and making that effectively as good as a D4? How about the pricing? It simply cant be higher than a D800? Or what would they do to about D610 sales? If they did what would that do to the K3? IMHO the 6D and the D610 is what happened to the D400 and 7DII.

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