For those who thought the Df flopped...

Started Feb 18, 2014 | Discussions thread
sgoldswo Veteran Member • Posts: 5,717
Re: Would you really expect...

olyflyer wrote:

Maji wrote:

For the naysayers who thought Df has flopped and is for the hipsters only...

In response to how Df has performed, this is what Nikon executives had to say...

Very well, we’re actually back-ordered in some countries. Even in Japan, we had a tough time getting hold of enough Df samples to display here at CP+ for our visitors. If you order a Df now in Japan you’d have to wait around two months. So if you order now you’d probably end up paying 8% VAT!

The Df is proving very popular, especially among the younger generation - both male and female. Older people know that the Df looks like a traditional camera, but to young people the design is completely new and fresh.

Even internally there was some debate about how the concept of this camera should be positioned in the market but it turned out very well.

Source -

By the way, I don't own a Df and I don't think it meets my needs or style. However, I am glad to see people enjoying their cameras.

...Nikon to say something else? It would mean a commercial suicide.

I realise you hadn't read my posts above, but as a publicly traded corporation they couldn't say sales were good when they were bad. That would put management and the company at risk of civil suits and regulatory action. If a companies sales are bad, they say that they haven't met expectations or refuse to comment. If they say what Nikon said in this interview it means they are out performing their internal sales expectations. You can assume those would factor in at least a modest return, so likely this is selling well and a relatively to majorly profitable camera for them.

 sgoldswo's gear list:sgoldswo's gear list
Leica Q Leica M Typ 240 Nikon Df Nikon D810 Nikon D750 +1 more
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