For those who thought the Df flopped...

Started Feb 18, 2014 | Discussions thread
mais51 Senior Member • Posts: 2,491
Re: For those who thought the Df flopped...

adhall wrote:

I can't imagine the Nikon executives giving anything other than positive news. It's part of their job...

So the Df is popular in Japan. We already knew that. In most other parts of the world, the anecdotal evidence suggests that sales have been poor. No back orders, not even on day one. Though it would be interesting to see the numbers (if they are ever produced).

Maji wrote:

For the naysayers who thought Df has flopped and is for the hipsters only...

In response to how Df has performed, this is what Nikon executives had to say...

Very well, we’re actually back-ordered in some countries. Even in Japan, we had a tough time getting hold of enough Df samples to display here at CP+ for our visitors. If you order a Df now in Japan you’d have to wait around two months. So if you order now you’d probably end up paying 8% VAT!

The Df is proving very popular, especially among the younger generation - both male and female. Older people know that the Df looks like a traditional camera, but to young people the design is completely new and fresh.

Even internally there was some debate about how the concept of this camera should be positioned in the market but it turned out very well.

Source -

By the way, I don't own a Df and I don't think it meets my needs or style. However, I am glad to see people enjoying their cameras.

Over-priced under-specified, the only great thing about this camera is the D4 sensor.  This camera position is similar to that of the D700 and the D3 duo.  The only problem is that it is too late into the market - and Nikon made up for it by the retro styling. If I have my time again I still go for the D800/E.  Df is a nice one to have if money is burning a hole in your pocket after you've done D800/E.

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Nikon D800 Nikon D850 Nikon AF-S Nikkor 24-120mm F4G ED VR Nikon 85mm F1.8G Nikon AF-S Nikkor 18-35mm f/3.5-4.5G ED +8 more
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