Am I wrong? A6000 just a NEX 7 with a composite body and no tri navi

Started Feb 17, 2014 | Discussions thread
Tom Caldwell Forum Pro • Posts: 35,631
It is all about marketing

isvana wrote:

Tom Caldwell wrote:

Marla2008 wrote:

I actually see [A6000] more as a humpless, APS-C A7.

To me, a long time N7 user who still picks my N7 over any other camera (and yes, I returned the A7), the N7 is mostly about TriNavi and mag alloy case. ...

...Sometime in the next month or so might we get the "a7000" which would be a premium bodied NEX6 with similar controls, all the a6000 goodies plus a few more, an uprated sensor, high resolution evf and a price point higher than the a6000.


Wishful thinking indeed... from a "product planning" point of view the "premium E mount camera at $1.5K-$2K price point" moved from NEX7 to A7 (notice the similarity in the numbering...). A6000 is *mostly* an upgrade from the NEX6 but the downgraded viewfinder is probably for cost / positioning reasons.

If Sony had any balls they would come clean and announce their model progressions to their customers, such as "A7 replaces NEX-7 as the ..." (assuming the NEX7 is discontinued). I guess Sony are playing at being "inscrutable Japanese company" rather than "market leader".

An A7000 would indeed be nice. Maybe it will come. Sony may instead do an A3 (A7 with APS-C sensor). And/or an A2000 (A3000 with 1" RX100 sensor). Etc. Depends on whatever corporate policy is. One thing for sure, the latter policy isn't "keeping satisfied NEX-7 customers happy with an upgraded premium rangefinder style camera"!

I think that the plethora of models is just electronic goods marketing, more than just old fashioned camera marketing.

We saw the same thing with computers where people "knew" what the "286", "386", "486" progression was until it was switched first to "pentium" then an increasing slew of arcane porcessor numbers until only the worldly computer-wise had any idea of what was driving that box the salesman was trying to sell you.  Sure the specifications are written on ticket cards in geek-speak but only a true geek would know the bits that are deliberately left off so as not to frighten the horses.

In reality when the first flush of rapid technical advancement wears off the retailers (especially) don't want choosy customers picking off the juicy best item/bargains in their stock.They wish to sell all their stock to less well informed buyers.

Hence Sony plays the mix and match camera game. New model numbering is introduced and there is no obvious logical model upgrade progression - just "cameras" and the specifciations that are "plus this minus that" are going to make cameras ever harder to chose.  This is a deliberate act by their marketing department to get more model varrieties into stores.  It is a known principle of marketing that the brand with the most showspace allocated gets the biggest share of the market.  One of the ways to do this is to introduce a sickening number of model variations.

Once the consumer is confused enough it will be back to buying the camera that the salesman suggested rather than really knowing which one is "the best".

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Tom Caldwell

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