Fuji XT-1- Pentax Take Notice!

Started Feb 15, 2014 | Discussions thread
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Alex Sarbu Veteran Member • Posts: 5,671
Re: Fuji XT-1- Pentax Take Notice!

moving_comfort wrote:

Interesting tidbit from the recent Fujifilm rep interview:

Q: "Do you want to compete against professional full frame cameras?"

Toshihisa Iida: "Inevitably yes, we have to compete against full-frame. The professional market is very segmented, and for example for sports photography I think the X-T1 is already competitive. So yes, I’d like to challenge full-frame."

At least one rumour site is interpreting this as "Fuji will release a FF camera," but that's not what he said - he said "challenge full frame," which could mean "Our aps-c Xtrans sensor is what we consider our 'challenge.'"

I wonder what he exactly meant, or even if he possibly meant to be wilfully obtuse.

I think you're spot on with your interpretation.
He also said: "At the moment we’re focusing on the APS-C format but in the longer term, after we’ve completed our lens lineup… I can’t deny the possibility."

Alex

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