DPR Fuji interview

Started Feb 15, 2014 | Discussions thread
Clayton1985 Veteran Member • Posts: 7,124
Re: Things missing in your equation

Georg Ucksche wrote:

Clayton1985 wrote:

We are just getting to the point where the gap has closed enough to make these cameras a viable option as a DSLR replacement for a bigger percentage of DSLR owners. You now have options for the best IQ with the A7r and very good AF with the X-T1 and E-M1. Combine this with the maturing lens lineups and the growing list of features and these options meet a lot of needs that weren't being met before.

The equation isn't very convincing to me... Because you only assume the mirrorless cameras have weaknesses that have to be ironed out.

What about their strenghts, like:

- much more compact size,

- weight,

- low shutter loudness,

- absence of vibration because of no mirror,

- in case of Fuji: the most convincing prime lens lineup for APS sensor size (14/23/35/56mm),

- high ISO on par with APS DSLRs, all in all very high image quality - already in the X-E1 and X-Pro1.

- Plus: A good EVF is better today than most optical viewfinders in APS-c DSLRs (which most people use).

FF is still another thing because there is only one camera (A7), otherwise you have to choose a DSLR. So many shooters who now walk foreign cities for days wiht their Nikon or Canon DSLR could just as well use a Fuji/ Nex with much less bulk and weight without giving up image quality. And: How many shooters really need fast AF?

Yes, of course most people here are well aware of the benefits of mirrorless but look at your list and be realistic -- do you really think that many of the people buying low to mid range DSLRs today are worried about the absence of vibration, shutter sound, EVF vs OVF, high ISO?   They want to know if the IQ and AF is better than their P&S or the Nikon D3300.  Fuji may not be as focused on this market but it is an area that mirrorless can make huge gains in market share they first overcome the technological limitations which is what they're close to doing with the latest cameras and then overcoming the perception issue that will still be there.  Most buyers aren't reading DPR... they are reading consumer reports or even worse listening to the Best Buy salesperson or their next door neighbor.  The perception that DSLR = fast AF and mirrorless = slow AF has to be overcome even if the prospective buyer doesn't really "need" fast AF.

For those that are already familiar with the benefits of mirrorless some do have a legitimate need for fast AF and certainly more have a desire for it even if it isn't a need.   And it isn't just about AF, the perception still exists in some circles that DSLR IQ is better and that DSLRs are more feature rich.   These perceptions won't change immediately, it will take time.

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