DPR Fuji interview

Started Feb 15, 2014 | Discussions thread
OP 57LowRider Senior Member • Posts: 3,978
Re: DPR Fuji interview

justin_time wrote:

and I thought this was important:

"Yes but it in the long run customer trust is very important. We’re a relatively new brand and we need to build trust. There was some internal debate about the X100 update, and some people within Fujifilm didn’t think we should upgrade a discontinued model but we decided to do it anyway."

Hehe, I'm not surprised that there was "internal debate" - I think everyone thought that was a kind of "seppuku". It was a bold thing to do, tactically "spratting" as the Scots say - setting a sprat to catch a mackerel; so long as that message is propagated beyond the boundary of current owners, it becomes part of Fuji's mythology. Has any company updated a discontinued anything before? I can't think of one, offhand.

 57LowRider's gear list:57LowRider's gear list
Fujifilm X-E1 Fujifilm X-T1 Fujifilm X-Pro2 Fujifilm XF 35mm F1.4 R Fujifilm XF 14mm F2.8 R +11 more
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow