Olympus faux-technical sounding names

Started Feb 11, 2014 | Discussions thread
Guy Parsons
Guy Parsons Forum Pro • Posts: 29,163
Re: Try quoting the full model name of other cameras...

Andy Crowe wrote:

Most manufactures' camera names sound silly if you write their full name out, just take these for example:

Panasonic Lumix DMC-FZ200
Panasonic Lumix DMC-GX7
Canon PowerShot ELPH 340 HS
Canon EOS Kiss X70
Sony Cyber-shot DSC-RX100 II
Nikon Coolpix S9700
Fujifilm FinePix S9400W

Personally I think the only thing Olympus have done wrong is over emphasised the OM-D bit to the point that if you just say the model number (EM5, EM1, EM10) people won't automatically think Olympus.

I would have called them E-OM5 etc. myself

I see magazine, newspaper, street and window advertising here in Sydney and it all basically says only "OM-D".

The trick is that it is cheap advertising that carries on forever. When the customer wanders in to ask "What's this OM-D?" the highly knowledgeable salesperson can then show him/her the range of possibilities in OM-D - or more likely they try to talk them into Canikon because there's more margin there.

Regards.... Guy

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