EM-1 uses Panasonic sensor per Chipworks

Started Feb 8, 2014 | Discussions thread
MichaelKJ Veteran Member • Posts: 3,466
Re: Football fanboys must know something

Pixnat2 wrote:

MichaelKJ wrote:

Pixnat2 wrote:

Panasonic is a huge corporation that have many divisions. The corporation's interest is that each division should be profitable.

When Panasonic camera division states they will not use PDAF on sensor, it doesn't mean at all that Panasonic sensor division will not produce it for other companies.

Panasonic Camera Division has a strategy. Panasonic Sensor Division has another. They are independent.

And you know this how? IMO, it would be foolish for a corporation to automatically allow each division to have completely independent strategies.

For example, Olympus officials have emphasized synergies between their imaging and medical divisions. In most, if not all, companies, divisions have strategies that are reviewed and often modified by top management with the goal of maximizing overall corporate profits. Thus, the extent to which division strategies are independent is decided by the top brass.

Panasonic sensor division has its own clients : Panasonic Camera Division, Olympus Camera Division and surely other clients. If a client pay for a product and they have the technology to make it, I can't imagine they won't make it.

It's only commercial relationships.

For example, look at Sony. Nikon ordered a 36Mpix FF sensor from Sony. They made it for the D800. Two years after, their Camera Division bought this sensor to put it in the A7R.

As Bob noted, it was rumored that Nikon purchased a one year exclusive agreement to use that sensor. If true, do you think the sensor division made this decision without consulting the camera division or running it by corporate headquarters?

I agree that divisions often have a lot of autonomy.  However, you seem to believe that divisions might as well be considered independent companies, regardless of any synergies that might exist between their products.  Do you really thing Sony's camera division bought the sensor in the A7R from Sony's sensor division?  If so, do you think they negotiated the price and/or solicited bids from other vendors before opting for Sony's sensor?

When Olympus bought the sensor from Sony for the E-M5, Panasonic Sensor division lost a client. So they probably made a better offer to Olympus to produce their future sensors.

Possibly. It could also be the case that Panasonic's R&D has led to more competitive sensors than they were able to make at the time Olympus was sourcing the sensor for the E-M5.

True. Olympus is shopping sensors around, like Nikon, Pentax, etc. But it was one of the main client of Panasonic Sensor Division. I don't think loosing a client is a good thing for a corporation. So logically the goal of Panasonic Sensor Division was to get its main client back. Apparently, they made it. In the same time, this developpement is profitable for Panasonic Camera Division, which use those sensors now. A win-win solution for Panasonic Corporation.

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