EM-1 uses Panasonic sensor per Chipworks

Started Feb 8, 2014 | Discussions thread
mchnz Contributing Member • Posts: 973
Re: EM-1 uses Panasonic sensor per Chipworks

Sergey Borachev wrote:


What is of concern is the fact that IQ of M43 cameras has not moved at all since the first OMD E-M5 camera was released. That camera uses a Sony sensor. It has been 1.5 years at least and so something is not going well, as technology should have delivered at least some improvement however small


It may be that at the current point in the product life cycle it makes no sense to put out a camera with a better sensor.   If the competition isn't upping the ante, or their efforts are not leaving you with unsold inventory or unused production capacity, then it makes sense to stay put.  Instead you can tweak your existing design investment and extend its product life by introducing variations - models at different price points, models with special features, accessories (lenses).   When you reach the peak of the product life cycle curve, then introduce a new sensor and repeat the whole process.

I suspect that's pretty much what Nikon and Canon are doing.  What makes Olympus, Panasonic and Sony interesting is that they are hungry -  they may be willing to prematurely terminate an existing product life cycle and change strategy in order to win share and get into the black.  This is the wild card that might see new sensors brought to market earlier than expected - on the other hand, if everyone is selling everything they can make, then maybe not.

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