4K video, Sony has just lost a good PR opportunity

Started Feb 7, 2014 | Discussions thread
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Sonyshine Senior Member • Posts: 7,929
Re: 4K is just a gimmick like 3D and curved TV's ?

i don't think anyone was saying 4K is rubbish, or does not look good.

My point ( in reference to the original OP) is that its early days and Sony will not lose out to Panasonic in the 4K 'race' There is a long way to go before 4K becomes mainstream.

Standards have not been agreed, manufacturers are pushing their own agendas ( UltraHD vs 4K for example) Broadcasting 4K is the key to unlocking volume sales and until that happens 4K will remain a niche product for video enthusiasts.

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