Canon doesn't really care anymore...

Started Feb 7, 2014 | Discussions thread
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rrccad Senior Member • Posts: 8,397
Re: Canon doesn't really care anymore...
1

David_C wrote:

First, I own and use Canon,

per www.bythom.com analyses Canon's financial reports

http://www.dslrbodies.com/newsviews/camera-company-financials.html

"Analysts who attended the financial results meeting in Tokyo and who cover Canon seem a bit non-plussed, with several remarking about how blasé Canon appears about the lack of unit volume growth in cameras. None of the countermeasures mentioned in their presentations really addresses the declining unit volumes in cameras. Instead Canon now is talking about more medical sales for imaging (last year it was more security camera sales as the growth prospect). Every indication is that Canon regards cameras as a fully mature market and is managing it as such."

If you read the whole article, you will note the camera division at Fuji is also a very small percentage of the total company, the same as Canon. But it sure seems to me that Fuji is letting their engineers loose at coming up with new products and firmware.

For example, Canon could very simple add the magic lantern hacks to existing cameras, but they don't.

actually .. that wouldn't be as simple as you think it would be.

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