Canon doesn't really care anymore...

Started Feb 7, 2014 | Discussions thread
(unknown member) Senior Member • Posts: 2,853
Re: Canon doesn't really care anymore...

John_A_G wrote:

howardroark wrote:

elfroggio wrote:

David_C wrote:

If you read the whole article, you will note the camera division at Fuji is also a very small percentage of the total company, the same as Canon. But it sure seems to me that Fuji is letting their engineers loose at coming up with new products and firmware.

Incorrect! Fuji's camera sales are just under 2% of the company. Canon's doesn't break it the same way but Canon's imaging is around 40% of the company.

Canon is right now concentrating on the profitable cameras with "healthy growth" (Canon's wording) the 70d and the 5dMk3...

BTW, just in 2013, Canon has introduced 2 revolutionary cameras: the SL1, the smallest dSLR ever (cheap and excellent for its size selling extremely well in Japan) and the 70d with the dual pixels and the video autofocus (with STM lenses)

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Street Photography: The Dogs of Vancouver, BC

People have a way of completely discounting cameras that they personally have no interest in if they don't include some new useless sensor (read: everything Fuji does) that makes them think something neat and exciting is going on. Just because some people didn't care about DP PDAF in the 70D or the size of the SL1 or the new market segement introduced by the G1 X they think that nobody should care about those advances.

Really, all the angst comes down to people that want a 7dII.  They're upset it hasn't been done.  Unlike Canon they don't seem to realize that high end APS-C is not the growth segment for ILCs.  Nothing in the "pro" column can ever offset the "con" of not having a 7dII because it's what THEY want.

There is always going to be minor squabling over which features are important in a camera body.  You could never get everyone to agree on that.

The original post absolutely had a sliver of truth - Canon is treating the high end APS-C market segment as a muture segment.  Absolutely.  So, they're putting their energy in other segments.  They recognize that video in ILCs is a must now so they need to solve their AF deficiencies for video.  Thus the 70d sensor design is an essential step.  If I was going to have issue with Canon it would be that their forray into mirrorless is tepid at best.  The 6d and 70d are important steps forward.  But, with their mirrorless it seems like they're just going through the motions right now without really embracing the potential growth market.  It seems as though they're hedging their bets just to make sure there really is going to be good growth opportunity there and if and when they come to that conclusion then they'll throw their R&D muscle behind it.

OR the high-end APS-C market actually IS mature and in order to maintain profitability and any kind of expectation of brisk sales is to only release the new model when the technology is not some small incremental change but instead something that will motivate people to upgrade or switch over and justify the huge development and tooling costs of a production line.

A lack of a new body in no way implies a lack of R&D or effort in that field because as technology matures it take more time and more money to develop the technology further, at least in a meaningful way.

I think you're wrong about why their ILC models haven't been spectacular also, and it's for the same reason I disagree with you about the DP PDAF being aimed directly at video and nothing else.  DP PDAF is another technology that can be implemented initially with somewhat limited functionality, but as their Digic 6 or 7 or later processers improve and become cheaper I think we'll see a huge shift in how that technology materializes in new products.  A 7DII with dual D6 processors could make for some amazing LiveView focus speeds, tracking, and novel executions.  It could even mean completely replacing the PDAF sensor with a DP PDAF sensor dedicated to focus and create a huge change in how one goes about choosing their AF point even when using the optical viewfinder.

The truth is, all this speculation, discontent, and inane opinions about what Canon cares about is going to prove to baseless because most consumers, and especially most forum members, have narrowminded conceptions of what is possible and what Canon could conceivably be developing.

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