Dear Canon, please say something!

Started Feb 4, 2014 | Discussions thread
John_A_G Veteran Member • Posts: 7,715
Re: Sorry, not buying it

Jerry-astro wrote:

mikero wrote:

Or to put it another way...

No 7DII, so probably no D400.

In the meantime, little by little, people migrate to FF with higher margins for both Canon and Nikon, and the opportunity to sell a shed load of L glass.

Do you have any data to back that? At any given price point, FF will be more costly and yield lower margins

Yes - that is why you do not see full frame cameras with comparable specs to an APS-C camera priced the same as the aps-c camera.

than a roughly equivalent crop camera. People tend to target price points and buy the best they can at those price points.

I disagree with that.  People buy based on perceived value.  They bought higher MP cameras and paid more for them than they wanted because they perceive it will get them a better result.

Same with full frame.  People will pay more for a full frame because they perceive it will give them better results.

Whether or not any of these perceptions are reality for a given buy is debatable.  But price point is hardly the deciding point - especially when someone is buying their second camera.

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