Dear Canon, please say something!

Started Feb 4, 2014 | Discussions thread
phill104 Veteran Member • Posts: 3,746
Re: time to come back to planet Earth

The biggest contributing factor to profit margins is what the market will stomach. If Canon do (and I certainly think they will) release a high end aps-c I think the market will be happy with a relatively high price point. Some will moan but those that want a high pixel density will pay the money. Surely that is what a high end aps-c is all about. On the lens front it really doesn't matter whether the consumer buys an aps-c or a FF, people with the money will still buy L glass. As long as Canon get the price right, which I am sure they will, then it will be profitable for them.

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