Dear Canon, please say something!

Started Feb 4, 2014 | Discussions thread
John_A_G Veteran Member • Posts: 7,591

There is ZERO business reason for Canon to reveal their plans.

First and foremost, there is very little business reason to bring a 7dII to market right now.  Why?  Where else are people that want it going to go?  Nikon has no replacement for the d300s.  And while Pentax' K-3 seems to be a very fine camera, Pentax lacks the super tele lenses to really draw many people away from Canon or Nikon.

So, people can choose from the less-expensive-to-make 70d or the higher profit margin full frame offerings.  Either of which makes a lot more business sense than a 7d replacement.

Canon and Nikon certainly have the ability to release replacements for these two APS-C stalwarts but neither does so because there is no good reason to.

In fact, Canon has already gone on the record that it believes the upper end of the market will be full frame, not APS-C.

Of course, it is foolish to state there will be no 7d replacement because then anyone wanting one will jump ship.

By staying quiet, Canon is betting people will simply select one of the available models because there isn't a great alternative in another system.

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