After using this camera for a while I wrote this review;
This is a really nice camera that takes very sharp photos using a 16.3 backside-illuminated CMOS sensor. What that means is that it can take photos in very low light without a flash. I took a picture in low light and the camera in Smart Auto mode choose an ISO of 1280. There wasn't any discernible noise even when viewed on my 22" Samsung monitor.
The 21x zoom offers an extremely wide range of viewing angles. From 23mm wide to 483mm telephoto.
One of the features that makes a touchscreen very desirable is the ability to use your finger to choose the area where you want the camera to focus. Other cameras (even my DSLR) require you to focus on your subject using a half press of the shutter and then move the camera to compose the shot while still holding down the shutter. With the touchscreen you just compose the shot and then select the area you want in focus and then press the shutter.
The Wifi works really well. I can easily share my photos with anyone who has an NFC equipped phone, email recipients or a host of other social networking sites. The Auto backup works very well but you must first install the Auto backup software onto you computer.
The Samsung Smart camera app works very well and has the highest rating of any such app. The Sony, Panasonic, Canon and Nikon apps aren't nearly as robust or as compatible and have lower ratings. Of course this camera does have a small sensor so don't expect the same picture quality you will get with a much larger camera. But that's the thing. I wanted a pocket sized camera with a long zoom, that would be easy to upload my photos to my Samsung Galaxy Note 8.0 tablet. Cameras with larger sensors have much larger lenses and won't fit in your pocket.
This camera does what it's supposed to. Clear bright photos that are easy to compose and control with the hybrid touchscreen interface. Unlike cameras that only offer touchscreen, this hybrid camera lets you use either the touchscreen or tactile buttons.
Currently this camera is only available at Costco where they bundle it with a Case Logic Case and a 16gb micro SD card. It uses the Samsung SLB-10A battery which is widely available. It charges in the camera but for less than $10 you can buy an external charger and a spare battery.
The camera body has a nice leather-like covering that is easy to grip and there is a thumb rest on the back. There is a one button video recording feature and you can even take stills while shooting video. I've shopped around and no other small, pocket sized camera offers the same features and ease of sharing that this camera offers at anything close to this price. Sure the Samsung NX300 offers better photo quality but it's hardly pocketable and even with two lenses you won't have the same range. Plus it's price sets it in the DSLR range.
The WB350F is small and unobtrusive so you won't be a target for camera thieves. I hesitate to take my DSLR to places where there is a lot of dust or sand but a low cost, sealed lens camera is much less of a gamble.
Look at the user reviews of Samsung cameras such as the WB800F which is very similar to this camera. 4 and a half stars overall. The WB250F also scores very well.
This camera takes way better pictures than any phone or tablet. This camera has a glass multi-element lens that blows away a plastic phone lens with no optical zoom. Also the in camera effects filters are fun and easy to use. When this camera hits the stores it will be very popular for it's features, performance, wifi sharing and it's cool retro look. Highly recommended.