MFT I don't get it . . .

Started Jan 29, 2014 | Discussions thread
Sean Nelson
Sean Nelson Forum Pro • Posts: 12,850
Re: MFT I don't get it . . .

letsgofishing wrote: the days of film, the most popular professional camera used for creating images in the advertising indusrty was the Hasselblad which used tthe 6x6cm format. The thinking was that you shot square and then cropped to either portrait or landscape afterwards.

I grew up on 6x6 twin- and single-lens reflex cameras, and there's a far more compelling reason for the square format: with the waist-level viewfinders used on those cameras it was very cumbersome to take pictures in what would have been "portrait" mode. Using a square image format eliminated the need to hold the camera sideways, look sideways into it and then have to deal with the resulting upside-down image in the viewfinder.

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