a lot of pressure on Sony now ...

Started Jan 29, 2014 | Discussions thread
parallaxproblem Veteran Member • Posts: 5,335
Re: a lot of pressure on Sony now ...

miro3 wrote:

parallaxproblem wrote:

miro3 wrote:

to match and outperform the Fuji X-T1 with the A7000 ( successor of the NEX-7) and the successor of the A7r.

How do you think Sony will respond?

I think the more appropriate question might be "Do Sony themselves have any idea how they are going to respond?"...

I don't think they are clueless.

Not sure what to think...

I believe they have a strategy (which they annoyingly won't share with their customers) based around rationalising their product range into (maybe) two APS-C models and an unknow number of FF products in both E-mount and A-mount. These will take the number '5' and '7' in each case with the appropriate number of zeros. An entry-level 'hybrid' which looks like an A-mount but actually has an E-mount sits at the bottom of both these ranges

They probably have a long (or maybe not so long) term strategy to switch-off A-mount and move everybody to FF on E-mount... by everybody, I mean everybody that can afford to pay $800 or more for their lenses. Sony have a plan to become very expensive...

My speculation is that this process is almost totally internal/inward-looking and they are looking only at their own restructuring and checking Amazon Pre-Orders as a way of evaluating market success (they only care about launch success... after the product is on the market it is somebody else's problem) and using this as feedback for their next product steering meetings

The X-T1 probably hasn't even really registered on their radar... which is a shame as Fuji seem totally the opposite being very keen to ingratiate themselve with their current users (Sony seemingly don't even realise that they have any of those) and enthusiastic to integreate the features people want into their cameras (we get what Sony thinks we should buy, whatever we might actually want...)

Whatever... if the rumours concerning the NEX-7 replacement being in a couple of weeks, the decisions concerning it have already been made so there's not much we can do now... the time for shouting was in the run-up to Christmas (well, it was more like the shills shouting down anybody who shouted, unfortunately) when the product steering groups might still have been meeting but now the dice is cast

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DUMP the HUMP! Campaign for *REAL* NEX replacement bodies


We will have to see. I suspect that the $800 and 'better EVF' rumours will mean that we see a plastic NEX-6 replacement with a higher-res PDAF-equipped sensor and a 'hump' containing an A99/A7 EVF labelled as an A7000... but perhaps I will be proved wrong (I hope so)

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DUMP the HUMP! Campaign for *REAL* NEX replacement bodies
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