"Patience is Bitter...

Started Jan 19, 2014 | Discussions thread
mapgraphs Contributing Member • Posts: 969
Re: I see something else

TrapperJohn wrote:

In new markets, where no existing brand loyal base exists, they are choosing the smaller, lighter system in increasing numbers.

Whatever short term sales changes one may find, the simple fact is: µ43 has gone from nothing to a decent market segment in six short years.

What is always hard is stepping away from the echo chamber effect, especially within an insular group. The “it must be true” because “almost everyone agrees” types of rationalizations. Case in point is DPR “Camera of the Year” of the last two years. If the E-M5 was so great, why is it outsold in Japan by the PEN line, 12 to 1? And that is their home market.

At any rate, there is a lot of data out there pointing to why Canon and Nikon are the industry leaders, if one is willing to read. That isn’t predictive but neither is “Camera of the Year” on some camera web site. If you want “a” somewhat sobering view of reality (not “the” view), look at the top cameras on Camera Finder on Flickr:

Apple iPhone 5, Apple iPhone 4S, Apple iPhone 4, Apple iPhone 5s, Canon EOS 5D Mark II

And then look at the Brand Ranking, Canon, Apple, Nikon, Sony, Samsung, Olympus, Panasonic, Fujifilm, HTC, Pentax for the top 10. But more importantly, look at the number of users for each camera listed. For a sample:

Apple iPhone5 - 10,496, Canon T3i – 3,143, Canon 5DmkII – 3,014, Nikon D7000 – 2,445, Olympus E-M5 – 460, Olympus E-M1 – 158, Olympus EPL1 – 115. (One needs to keep in mind that this is a dynamic ranking dependent on daily upload.)

If you want to extrapolate (speculate), “mirrorless” is a very small segment and after all these years since moving to m4/3 only, Panasonic makes it to #7 on the Flickr list with the DMZ-FZ200 – 134 users. And Panasonic continues to loose market share - at home.

An Olympus snapshot:






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