Olympus still hopeful. Is MILC a serious alternative for DSLR?

Started Jan 11, 2014 | Discussions thread
EvokeEmotion Contributing Member • Posts: 998
Re: Olympus admits...

MichaelKJ wrote:

justmeMN wrote:

"Olympus admits that its overseas marketing has been lacking so far." - Reuters: Sept. 10, 2013

Among other obstacles, unless they improve their marketing/advertising and product placement/visibility, their mirrorless cameras will only be popular in their local market.

Here in the USA, I don't know if I have ever seen an Olympus mirrorless ad, or an Olympus mirrorless camera on a store shelf.

They've recently had ads for the OMD system in the NY Times, but TV ads appear to have disappeared. Olympus also dropped their co-sponsorship of the US Open Tennis tournament (I always thought it was a strange to see Olympus ads in a venue with a bevy of pros capturing the action with their Canikons.)

So, if anything, I think their marketing in the US has decreased recently.

NY Times? Who reads newspaper anymore? Oh that's right, the 'DSLRs are too heavy' crowd. Great demographic targeting.

 EvokeEmotion's gear list:EvokeEmotion's gear list
Canon EOS 5D Canon EOS 5D Mark II Canon EOS M Canon EF 17-40mm f/4.0L USM Canon EF 70-200mm F2.8L IS II USM +8 more
Post (hide subjects) Posted by
(unknown member)
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow