Why is the A7 selling cheaper than the A99 ?

Started Jan 2, 2014 | Discussions thread
havoc315 Veteran Member • Posts: 3,616
Re: Why is the A7 selling cheaper than the A99 ?

Call me a cynic, but IMO Sony's pricing strategies for these cameras have nothing to do with their respective capabilities, and everything to do with the Sony CEO's perception of a captive market for the A99 vs the conquest sales potential for the A7.

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Exactly. Sony is actively trying to mass market the A7/7r. They are looking to attract CaNikon users. So they competitively priced the camera.

The a99 is vastly overpriced. It's aimed primarily at existing a-mount users, with Sony basically saying, "this is your only option unless you want to change systems... But it's still cheaper than changing systems."

On the used market, the a99 is $1700-1800. A much closer reflection to the true consumer driven price.

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