Why is the A7 selling cheaper than the A99 ?

Started Jan 2, 2014 | Discussions thread
007peter Forum Pro • Posts: 11,517
because LESS parts & more integrated circuits

There are less parts in A7/R than A99.  A7/R Being the newest sony camera, has newer integrated circuits with more component integrated into the motherboard itself to saved manufacturing cost.  There is the DEMAND factor to consider as well.  A7/R is in demand, and mass production lowering per unit cost.  A99 wasn't a hot seller, productions may have been cut thus increase per unit cost.

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