The future for Fuji cameras

Started Dec 31, 2013 | Discussions thread
Cogset Senior Member • Posts: 2,168
Re: This might provide a perspective

My gut is that they will stick to the x-series strategy. I think you're right in that the publicized roadmaps give confidence.

A lot of folks don't know how diversified Fujifilm really is. That's good news because they have the resources to stick it out for quite a while. Outside of Digital cameras and Optical devices they have businesses in Cosmetics, Pharmaceuticals, Supplements, Medical diagnostics and software, FPD materials and other highly functional materials. They also have a joint business with Xerox called Fuji Xerox outside the U.S for laser printers, and on demand publishing systems and copiers.

Imaging Solutions (which includes consumer digital cameras), is less than 15% of the total company these days.

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