Mirrorless Camera Market Share 2013

Started Dec 29, 2013 | Discussions thread
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Abrak Veteran Member • Posts: 4,183
Mirrorless Camera Market Share 2013

BCNranking has released the market share data for mirrorless cameras in 2013. A bit early you say? Yes well the data only goes up to the 23rd December. BCNranking is pretty accurate as it covers over 50% of retail sales. Note this is data for Japan only - obviously the US data will be different.

Amongst the individual camera market share...

1) The big winners are Nex 5R (well it came first), EOS-M came second and up from 2% last year

2) The big losers are Nikon J1 - winner last yea, Panasonic GF3/5 combined sales 13.5% last year

3) Note the Dpreview wonder camera OMD E-M5 is a lowly 17th with a 1.8% market share. This is actually nothing new, it was 11th last year with 3.1%. The OMDs are not particularly popular in Japan.

4) Yes the Olympus EPL and EPM are insanely popular but then again they were insanely popular in 2012 as well.

The market share figures for the individual brands

Olympus 29.1

Sony 26.1

Panasonic 14.2

Ricoh 9.8

Nikon 9.34

Canon 9.25

By a process of elimination that places Fuji at 1.9% (BCNranking doesnt compile numbers for Leica and Samsung). It should be noted that the Fuji X100 series is not included in mirrorless ILCs.

I only have the market share in 2012 for the top 3 brands at hand. Olympus is slightly down from 29.8% in 2012 but retains its leadership position. The big winner is Sony up from 20.1% to 26.1% and the big loser is Panasonic a distant third at 14.2% compared to 23.3% last year.

From memory the big loser amongst the smaller manufacturers is Nikon down from 15% and the big winner is Canon up from 2%.

M43's market share is down from 53.8% in 2012 to 43.3%, reflecting the rise of Sony and fall of Panasonic - Panasonic was market leader 3 years ago.

Really nothing terribly surprising in the numbers.

Fujifilm FinePix X100 Nikon 1 J1
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