"The full frame myth"

Started Dec 19, 2013 | Discussions thread
DrugaRunda Senior Member • Posts: 2,741
Re: "The full frame myth"

APS-C is really where it's at.

Why?

Because it is the largest "cheap" semiconductor waffer size. Simple as that, costs as much as 4/3 while offering significantly more size.

The only reason why the industry may move away from it (as ultimately it is about sales, and the most efficient options do not necessarily win) is due to product appeal, which is really a marketing issue rather than anything else.

In principle this is Ricoh's game to lose, they have physics on their side, and just need to make products to take advantage of it. K-3 seems like a step in a good direction though.

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common sense is anything but common

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