New 25mm f1.8 pancake with new OMD (rumor)

Started Dec 12, 2013 | Discussions thread
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technic Veteran Member • Posts: 8,932
Re: Good beating to that horse.

Yes, R&D etc. is the main cost factor for most m43 lenses because of the relatively small production numbers (compared to APS-C / FF lenses). But this also means that marketing is very important, a lens that is sold as a kit with a new camera can sell big numbers (maybe more than standard primes for APS-C/FF?) and still be relatively cheap.

Standard primes are relatively easy to design/build. Unless such a lens is very bright (below f/1.4 or so on m43), very compact (pancake) or maybe has excellent close focus ability, it should not be expensive.

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